About Smart Coast

Over a decade of technology consulting excellence

We're a team of technology professionals with deep expertise across AI development, eCommerce, ERP, iGaming, and eSports. We help businesses navigate complexity and build digital products that work.

Our story

Built on experience. Driven by results.

Smart Coast was founded by technology professionals who saw a gap in the consulting market — businesses needed advisors with genuine, hands-on industry experience, not generalists armed with frameworks and slides.

Over more than a decade, we've worked with businesses across Europe and beyond, helping them solve real technology and commercial challenges. Our team has lived inside the industries we consult in — we've built the platforms, navigated the regulations, implemented the systems, and learned the hard lessons firsthand.

That depth of experience is what makes Smart Coast different. When you work with us, you get consultants who understand your industry from the inside — not just from a case study.

How we work

Our values

Results over optics

We measure success by business outcomes — not by the thickness of the deck. Every recommendation we make is oriented toward what will actually work for you.

Radical honesty

We tell you what you need to hear, even when it's not what you want to hear. You hire us for our judgement, and we respect that enough to be straight with you.

Hands-on expertise

Our consultants have built things, shipped things, and run things. We advise from experience — not from theory.

Move fast, reduce risk

We prototype quickly to test assumptions, then build confidently once we know what works. Speed and rigour aren't opposites.

Your interests first

We're not tied to specific vendors or technologies. Our only incentive is to give you advice that's genuinely in your best interest.

Clear ownership

Everything we build, you own. Full documentation, clean handovers, no black boxes. You should never be dependent on us to keep the lights on.

Get in touch

Let's talk about your project

Tell us about your challenge. We'll come back with a clear, honest assessment and a path forward — no commitment required.

We typically respond within one business day.