Build sustainable businesses in the world of competitive gaming
We help eSports organisations think clearly about their business model, diversify revenue streams, and build the operational infrastructure to scale.
The sustainability challenge
eSports is maturing rapidly, but many organisations still struggle to build sustainable commercial models. Sponsorship revenue is volatile, prize pools do not cover costs, and the path to profitability remains unclear for most teams and tournament organisers.
Commercial and operational expertise
We help eSports organisations think clearly about their business model, diversify their revenue streams, and build the operational infrastructure to scale. From team management and player contracts to broadcast rights and brand partnerships, we have worked across the full spectrum of the industry.
From startup to scale
Whether you are an established organisation looking to professionalise your operations or a new entrant trying to find your footing, we bring commercial rigour and industry experience to help you build something that lasts.
Our capabilities
- Business model development and revenue diversification
- Team structure and player contracts
- Sponsorship strategy and brand partnerships
- Tournament planning and development
- Broadcast technology and fan engagement
- Operational infrastructure and scaling
Ready to talk?
Tell us about your project and we will come back with a clear path forward.
Contact Smart CoastWhat we work with
Odoo
Business managementOdoo is an integrated open-source business platform covering CRM, accounting, HR, and project management in a single system. We implement Odoo for eSports organisations that need to professionalise their back-office operations - from managing sponsorship contracts and player agreements to tracking event budgets and revenue streams. Its modular structure allows organisations to start lean and expand as they grow.
FACEIT
Competition platformFACEIT is the leading competitive gaming platform used by millions of players and organisations worldwide for matchmaking, tournaments, and leaderboards. We use FACEIT to help eSports organisations build and manage competitive structures, from grassroots tournaments to professional league operations. Its API and hub system allow deep customisation for organisations that want to run branded competitive experiences.
Battlefy
Tournament managementBattlefy is a tournament management platform used by game publishers, event organisers, and eSports teams to run structured competitions at scale. We use Battlefy to help clients build and operate tournament ecosystems - from single-day open cups to multi-week league formats. Its white-label capabilities make it suitable for organisations that want a branded competitive platform without building from scratch.
Discord
Community platformDiscord is the primary community and communication platform for eSports organisations, teams, and gaming communities worldwide. We help clients build structured Discord servers that serve as the operational hub for fan engagement, team communication, and event coordination. Its bot ecosystem and API allow deep automation and integration with other tools in the eSports stack.
Grid
eSports data platformGrid is a specialist eSports data platform that provides real-time game data feeds, analytics, and distribution infrastructure for publishers, operators, and media companies. We use Grid to help clients build data-driven products — from live statistics overlays to betting integrations and performance analytics tools. Its official partnerships with major game publishers ensure data quality and compliance.
OBS Studio
Broadcast softwareOBS Studio is the industry-standard open-source software for live streaming and broadcast production in eSports. We use OBS to help organisations set up professional broadcast pipelines for online and live events - including overlays, scene management, and multi-platform streaming. Its flexibility and zero licensing cost make it the default choice for eSports productions at every budget level.