Build and scale online stores that convert browsers into buyers
We combine deep platform expertise with real trading experience to help you build stores that perform.
Commercial thinking, not just technical delivery
Most eCommerce projects fail not because of technology, but because of poor commercial thinking. We combine deep platform expertise with real trading experience to help you build stores that perform.
Platform expertise across the stack
Whether you are launching a new store, migrating platforms, or optimising an existing operation, we bring hands-on experience across Shopify, commercetools, and custom builds. We have managed P&Ls, run trading teams, and optimised conversion funnels - not just implemented software.
From strategy to go-live
From platform selection and architecture to merchandising strategy and performance optimisation, we help you make the right decisions and execute them well.
Our capabilities
- Platform selection and architecture
- Headless and commercetools implementation
- Conversion rate optimisation
- Payment provider integration
- ERP and logistics integration
- Performance and SEO optimisation
Ready to talk?
Tell us about your project and we will come back with a clear path forward.
Contact Smart CoastWhat we work with
WooCommerce
eCommerce platformWooCommerce is the world's most widely used open-source eCommerce platform, built on WordPress. We use it for clients who need full control over their store's codebase, hosting, and customisation without platform lock-in. Its extensive plugin ecosystem makes it adaptable to a wide range of business models and integrations.
Shopify
eCommerce platformShopify is the leading hosted eCommerce platform, trusted by millions of merchants worldwide. We implement and optimise Shopify stores for clients who prioritise speed to market, reliability, and a managed infrastructure. Its app ecosystem and Shopify Plus enterprise tier make it suitable for businesses at any stage of growth.
Odoo
ERP & eCommerceOdoo is an integrated open-source business platform combining ERP, CRM, inventory, and eCommerce in a single system. We use Odoo for clients who want tight integration between their online store and back-office operations without managing multiple disconnected systems. Its modular architecture allows businesses to adopt only the modules they need.
Sanity
Headless CMSSanity is a headless content management system that powers flexible, structured content across any frontend or channel. We use Sanity to give eCommerce clients full control over their content - from product descriptions and landing pages to blog posts and campaign assets. Its real-time collaboration and customisable studio make it a strong fit for marketing-led teams.
Adobe Commerce
eCommerce platformAdobe Commerce, formerly Magento, is an enterprise-grade eCommerce platform built for complex, high-volume operations. We implement Adobe Commerce for clients with sophisticated catalogue management, multi-store requirements, or B2B commerce needs that simpler platforms cannot accommodate. Its deep customisability makes it a strong choice for businesses with unique commercial models.
Claude Code
AI coding assistantClaude Code is Anthropic's agentic coding tool that can autonomously write, edit, and debug code across entire codebases. We use Claude Code to accelerate eCommerce development - from building custom Shopify themes and WooCommerce plugins to automating repetitive integration work. It significantly reduces development time on complex customisation projects.
Cloudflare
Cloud & security platformCloudflare is a global cloud platform providing CDN, DDoS protection, DNS, and edge computing services used by millions of websites worldwide. We use Cloudflare to deploy and protect client websites and applications - ensuring fast load times globally, automatic HTTPS, and enterprise-grade security without complex infrastructure management. Its Pages and Workers products allow us to deploy modern web applications at the edge with zero cold starts and exceptional performance.
UpCloud
Cloud infrastructureUpCloud is a Finnish cloud infrastructure provider offering high-performance cloud servers, storage, and networking across data centres in Europe and beyond. We use UpCloud for clients who need reliable European cloud hosting with strong GDPR compliance and consistently fast performance - particularly for latency-sensitive applications. Its MaxIOPS storage technology delivers some of the fastest disk I/O speeds available, making it well-suited for database-heavy workloads and high-traffic applications.
Hetzner
Cloud infrastructureHetzner is a German cloud infrastructure provider offering high-performance dedicated servers and cloud instances at significantly lower cost than hyperscalers like AWS or Azure. We use Hetzner for clients who need reliable, high-performance hosting within the European Union - particularly where data sovereignty, GDPR compliance, and cost efficiency are priorities. Its data centres in Germany and Finland make it a strong choice for European businesses with strict data residency requirements.